BOLD Management branch of YKONE, an international agency specialising in digital and luxury talent management, announced the appointment of established entrepreneur and key opinion leader, Ahmad Daabas, as regional director of their Middle East and North Africa operations. The announcement comes as BOLD Management reveals its global expansion with the launch of its regional headquarters in Dubai, signifying the arrival of the first international talent agency in the Middle East.
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BOLD Management’s newfound presence in the Middle East is represented by an exclusive roster of unique and alternative content creators in the MENA region. The division counts several Digital Talents from all over the world, who constantly attend international happenings such as fashion weeks, film and music festivals, design and lifestyle occasions, and collaborate with the most relevant brands.
Hailing from a background in fashion and brand consultancy, Ahmad Daabas is an established entrepreneur, style icon and key opinion leader based in Dubai. A pillar of the men’s fashion scene in the Middle East, Ahmad recognized a gap in the luxury market and launched the online platform AMDmode.com – the region’s first online portal dedicated solely to men’s fashion. With the rise of social media, Ahmad became a leading figure within the GCC, collaborating with an impressive roster of luxury and commercial brands such as Louis Vuitton, Valentino, Christian Dior, Tod’s, Fendi, and many more who he created a concrete and established relationship with, which leads him to consultant for several international brands and cater to their needs in the MENA region using his vision, knowledge and connections within the region. Shortly after, Ahmad received the “Young Arab Award” and, in 2019, was presented with the “Fashion Digital MENA Award.” In 2020, Ahmad joined Lebanese American University as a lecturer in Digital Marketing and Fashion Journalism. Ahmad’s multi-hyphenate nature and keen sense of style have made him a well-known and versatile face in the fashion and luxury consultancy scene.
“Bold is a pioneer when it comes to influencer management and marketing globally. I am honoured to be joining the company as the head of their MENA region offices, where I’ll be leading the new strategic direction for the region alongside a team of accomplished industry specialists following the vision of YKONE – BALDI for the region. The MENA region is ever-growing, especially within the digital and influencer sphere, and I look forward to the opportunities in store for the future,” said Ahmad Daabas, Regional Director, BOLD Management.
“After working closely with Ahmad for many years, we are proud to announce he will be joining our BOLD Management family where his know-how and expertise are highly valued. His experience in digital and social world systems, coupled with his international approach to influencer marketing, reflects our long-term vision for BOLD Management Middle East and Worldwide. We look forward to further establishing our presence and expanding our success in the region with Ahmad at the helm,” said Enrico De Finis, Global Director, BOLD Management.
Rooted in the heritage of Italian savoir-faire, BOLD Management is composed of a young and dynamic team across Milan, Paris, and Dubai. An intimate family of highly creative individuals, BOLD melds Talent Management with creativity by fostering a home for photographers, videographers, DJs, Art Directors, and Content Creators alike.