Blacklane; a global chauffeur service.Blacklane, a global chauffeur service, has appointed specialist travel and hospitality consultancy LOTUS Arabia to manage its public relations and communications activity in the Kingdom of Saudi Arabia.
The result of a competitive pitch, this appointment comes at an exciting time for Blacklane as the business unveils plans to expand throughout the Kingdom as part of its international growth strategy.
To keep up with the growing demand for sustainable, high-quality mobility in the region, Blacklane’s services will now be available in key cities across Saudi Arabia. Building on the success of its launch in Dubai, this development aims to mark a significant step in the luxury brand’s growth across the Middle East.
Adib Samara, General Manager Kingdom of Saudi Arabia, Blacklane, said: “Blacklane’s vision is to redefine luxury mobility across the Kingdom.”
On the appointment of LOTUS Arabia, Samara continued: “To deliver success in this market, we need a specialist communications partner that has the local knowledge to drive visibility, create brand recognition and foster loyalty with a new audience.”
Jules Ugo, CEO at LOTUS, also commented on the new partnership. “We are hugely excited to support Blacklane through such a significant phase in their global development,” she said. “Our experience working with Saudi’s transport, tourism and aviation sector combined with the global mindset and local approach of our Arabia team will elevate Blacklane to the forefront of this new important market to deliver impact where it matters most.”
LOTUS Arabia’s communication strategy for Blacklane will aim to focus on raising brand awareness for the chauffeur service across Saudi Arabia through a robust press office programme, creative partnerships, thought leadership implementation, and the localisation of global campaigns.
