BigTime Creative Shop has made a historic mark at this year’s Cannes Lions International Festival of Creativity, becoming the first independent agency from the region to be named Independent Entertainment Agency of the Year. The recognition cements BigTime’s rising global status and highlights the growing influence of Saudi-born agencies on the international stage.
BigTime Creative Shop took home a total of seven Lions — two Gold, one Silver and three Bronze — making it the most awarded independent agency in the Middle East at the 2025 Festival. The agency’s standout wins include two Golds for its campaigns The 4th Judge and Obsession in the competitive Entertainment Lions for Sport
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