The results of the annual Big Won rankings by The Directory are out, tallying up the awards won by the world’s top agencies and creatives in international, regional and local awards shows in 2016. The Middle East holds its own in the rankings, although slightly down on last year.
The UAE is the fourth country in the world for creativity, and Impact BBDO Dubai is the most awarded MENA agency. 3SG BBDO in Tunisia also ranked number one in its market, helping BBDO be the most awarded agency network across all disciplines. It is the network’s 12th time in the top
spot over the rankings’ 13 years
(in 2013, Ogilvy & Mather
muscled in).
Andrew Robertson, president and CEO of BBDO Worldw
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