Huawei Middle East holds media pitch

Huawei Mobile Ad

Chinese tech giant Huawi has put its regional media planning and buying account out to pitch.

The incumbent agency Initiative MENA is pitching for the account, while Zenith and PHD are understood to have been invited to take part.

Huawei offers telecom network equipment, IT products, and smart devices in 170 countries. Its creative mandate is currently handled by DDB Dubai.

Huawei Middle East confirmed the pitch was under way and a winner still to be announced.

The Shenzhen-headquartered company was recently accused by the UK’s Marketing Agencies Association of an “unacceptable” lack of transparency during a recently held creative pitch process for a global brief to launch a new smartphone.