By Austyn Allison
Nissan has launched its new television commercial for its flagship 4×4 Patrol. It is the first big ad TBWA/RAAD has done for the Japanese brand since 2014, and takes the form of a cinematic trailer. It cost in the region of $800,000 to produce, which executive creative director Fouad Abdel Malak said goes against current trends.
“What’s happening in a time of recession is everyone is doing feature, feature, feature… How many features can I squeeze into 60 seconds or 45 seconds? How many nationalities can I squeeze in?”
The Patrol ad is defiantly not feature-led, or even lifestyle-led. “Have
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