In a world saturated with content, capturing consumer attention has become a high-stakes game. While traditional outdoor advertising – billboards, bus shelters, transit ads – once relied on big visuals and catchy taglines to make a splash, today’s most effective campaigns are embracing a more immersive, narrative-driven approach: transmedia storytelling.
Transmedia storytelling is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. Each medium contributes uniquely to the narrative, adding depth and engagement while encouraging audiences to actively participate in the story.
This concept isn’t new – it actua
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