Marketing Magazine UK’s Ben Bold reports that this not only marks confidence that the majority will vote ‘no’, but is also a publicity-savvy piece of marketing by the site.
Betfair is so confident of the outcome of the Scottish referendum that it is already paying out a “substantial six figure sum” to punters who opted for a “no”, days before the referendum.
Betfair said that data gleaned from consumers behaviour from its own betting exchange suggested a 79% likelihood of a “no”.
The bookmaker admits that its own figures fly in the face of the majority of polls, which suggest the vote on Thursday will be very close.
Betfair said it is more confident of its own data, pointing
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