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Oscars goodie bag campaign ‘worth millions of dollars’ in PR value for Bateel

 

World-famous actors and actresses got a taste of the Middle East recently at the prestigious Oscars ceremony in Hollywood. Bateel dates were included in the nominee gift bags, which have become famous for their lavish items inside.

 Bateel started conversations with the agency that manages the ‘Everyone Wins’ gift bag more than over a year ago and specifically spoke in-depth about its sustainable farming methods, organic produce and luxury packaging.

Duncan Muir, Senior Director of F&B and Retail at Bateel International, said: “To be associated with the Academy Awards is an aspirational achievement for any brand, so when the opportunity arose to be featured in the nomi


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