With the ongoing, overwhelming ‘Barbie Fever’ it made me think: what exactly is behind Barbie movie’s smashing $1bn box-office success?
Several factors come to mind: nostalgia-driven marketing, audience empowerment, top-notch cast and content.
But for the sake of keeping this article shorter than Ken’s short-lived attempts at a new career, let’s dive into another big player: excellent brand collaborations.
While most companies collaborate with a handful of brands for a campaign, Barbie was able to forge partnerships with more than 100 brands.
What’s interesting is that these partnerships weren’t the run-of-the-mill kinds. The brands spanned an array of different industries. T
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