Image Credit: Bang & Olufsen
Bang & Olufsen has launched its latest brand campaign named ‘See Yourself in Sound’.
The campaign embeds its new brand direction, by giving life to listener’s music taste in the form of interactive avatars that are unique to each person’s musical taste.
Kamel Ouadi, Chief Marketing Officer at Bang & Olufsen explains why ‘See Yourself in Sound’ is the next step for the brand in the world of music. “Our products have been considered the best way to hear music for almost a century – something we’re very proud of. In a world that is centered around digital interaction, creativ
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:Bang & Olufsen