Bang & Olufsen has launched its latest brand campaign named ‘See Yourself in Sound’.
The campaign embeds its new brand direction, by giving life to listener’s music taste in the form of interactive avatars that are unique to each person’s musical taste.
Kamel Ouadi, Chief Marketing Officer at Bang & Olufsen explains why ‘See Yourself in Sound’ is the next step for the brand in the world of music. “Our products have been considered the best way to hear music for almost a century – something we’re very proud of. In a world that is centered around digital interaction, creativity and exploring, it was essential to me, that Bang & Olufsen makes a space where our community can visualise their passion for music, alongside process of curating, listening and enjoying it.”
“We’ve always been a brand that champions self-expression and identity, creating designs that are ahead of the curve and challenge the norm, allowing our community to enjoy music through something that delights and intrigues the senses. This campaign is a wonderful embodiment of our brand, which will be expressed both online and in our stores for our customers and fans to enjoy” he adds.
Paul Collins, Creative Director at Bang & Olufsen’s explains why See Yourself in Sound came to life: “Music isn’t something we just listen to, it’s something we feel. It expresses who we are and who we connect with. The feeling of listening to music that you truly love can transport you to another world, and we wanted to visualise that world with See Yourself in Sound”
“Music is a universal language that everyone speaks, but music is also something completely unique to each listener and has always been a way to create your identity… the junction where community and connection meets individual expression and creativity is something we want to honor with this project”.
A Century of Music & Expression
A heritage and history built on doing things differently sat at the core as this campaign developed, conceptualizing a new visual identity that honors Bang & Olufsen’s past, whilst paving the way for its future.
“The landscape for avatars and hyper-reality forms has grown in recent years and work in the digital space is only becoming more prevalent. We worked closely with Bang & Olufsen to design something that not only was unique to each participant of the campaign, but something that felt unique in the world of avatars of the present day” said Anders Jessen, Co-Founder of Hello Monday/ DEPT.
Activating The Campaign
See Yourself in Sound is a globally integrated brand campaign and it will be activated on owned social media channels and through a global influencer marketing campaign. The See Yourself in Sound visual universe will simultaneously appear in stores across the world, inviting Bang & Olufsen’s community to interact in person.
