MMA MENA’s Melis Ertem on balancing AI ethics, speed and trust as marketing adoption accelerates across MENA.
Last month I explored how evolving search behaviour is reshaping the way audiences discover and interact with content. I reflected a broader truth that all aspects of our industry are changing faster than ever, and the ‘marketing tool kit’ is redefining the very nature of engagement.
Artificial Intelligence (AI) is at the centre of this change. It promises speed, precision, and efficiency at a scale we have never seen. Alongside this promise lies a pressing question; how do we maintain trust while moving at th
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