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Baked and GO Sport’s campaign encourages people to embrace an active lifestyle

Baked and GO Sport have teamed to launch a multi-category brand campaign across GO Sport’s international key markets. 

The collaboration leverages its strengths to create a brand campaign focused on encouraging consumers to adopt a “Go Further” mentality.

The campaign highlights the integral role that sports play in the daily lives of modern-day athletes and fitness enthusiasts. 

By tapping into multiple categories, they aim to reach a wider audience and inspire them to push their limits in various aspects of their lives, be it sports, fitness, or personal development.

The campaign showcases a diverse range of sports


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