The Oryx on Sheikh Zayed Road.BackLite Media has unveiled its newest digital out-of-home (DOOH) offering, The Oryx, in an effort to redefine Dubai’s outdoor advertising landscape.
As part of the OOH media company’s Landmark Series, The Oryx is strategically positioned ahead of the renowned Triple Crown on Sheikh Zayed Road, aimimg to offer brands unparalleled visibility, prestige, and maximum impact. The latest addition to The Series aims to combine architectural elegance with cutting-edge technology.
BackLite Media claims the new DOOH platform was designed to combine architectural elegance with cutting-edge technology.
“The launch of The Oryx marks another milestone in our commitment to transforming outdoor advertising in Dubai. Its iconic presence and strategic location create an unparalleled platform for brands to command attention and leave a lasting impression,” said James Bicknell, CEO of BackLite Media and Viola Outdoor.
Inspired by the distinctive horns of the desert oryx, the national animal of the UAE, the screen’s sleek architectural form symbolises strength, symmetry, and sophistication. BackLite Media said this design intends to embody the grace of its namesake while standing as a statement of innovation with ultra-clear visuals, dynamic content capabilities, and seamless urban integration.
Beyond its striking design, The Oryx also aims to provide a unique platform for both global and regional brands, delivering premium exposure.
The launch of The Oryx aims to reinforce BackLite Media’s leadership in shaping the future of outdoor advertising in Dubai.
As the city continues to grow as a global hub for business, creativity, and advancement, The Oryx intends to stand at the intersection of tradition and progress, offering an unmatched advertising experience that blends impact, sophistication, and innovation.
