fbpx -->
FeaturedMarketingOpinion

B2B marketing: Turning cold leads into loyal customers

Aligning customer expectations with reality is key for long-term success and satisfaction, writes Tumodo's Andrew Baturin.

In the changing business landscape of the Gulf Cooperation Council (GCC) region, mastering B2B marketing is crucial for product success. As companies embrace digital transformation through Vision 2030 plans, understanding market nuances and leveraging effective strategies can turn cold leads into loyal customers.

Drawing from my experience managing the online business travel platform Tumodo in the GCC market, here’s my perspective on navigating this complex journey.
Primary challenge: cultural and technological landscape
A central challenge in the GCC is the reluctance to adopt new technologies. Many companies hesitate to implement cutting-edge technologies due to the perception of �


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.