In the changing business landscape of the Gulf Cooperation Council (GCC) region, mastering B2B marketing is crucial for product success. As companies embrace digital transformation through Vision 2030 plans, understanding market nuances and leveraging effective strategies can turn cold leads into loyal customers.
Drawing from my experience managing the online business travel platform Tumodo in the GCC market, here’s my perspective on navigating this complex journey.
Primary challenge: cultural and technological landscape
A central challenge in the GCC is the reluctance to adopt new technologies. Many companies hesitate to implement cutting-edge technologies due to the perception of �