Saudi-based soft drinks giant Aujan Industries has called a review of its media buying and planning account.
An undisclosed number of media agencies are participating in the review process, which is part of Aujan’s routine of examining its media business every three years.
Ahmed Shaboury, head of brands at Aujan, said the pitch includes all of the company’s brands – Rani, Vimto and Barbican – and covers the Arab world and Iran. Shaboury also stated that in the three years since the previous review, Aujan’s media budget had more than doubled.
“Our contract with the incumbent, Media Insight, expires in three months, hence the timing of the pitch exercise falls in line with o
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