posted on Nov. 26, 2024 at 4:42 pm

Audi takes over Abu Dhabi with brand boost campaign

posted on Nov. 26, 2024 at 4:42 pm

Campaign Middle East speaks with Audi Abu Dhabi's Claire Jackson to understand its brand boost campaign.

The Audi brand boost at Conrad Abu Dhabi Etihad Towers.

Audi has launched a 40-day long brand boost campaign in an effort to bring immersive experiences to residents of Abu Dhabi and the UAE, keeping the brand at top-of-mind.

The campaign involves a curated explorative programme along with a branded luxury accommodation experience. While these two offerings are for invite-only influencers and media personnel, the brand has offered weekend access to the specially designed route in partnership with media outlet Lovin Abu Dhabi to bring the Audi experience to the general public.

The campaign rolled out in the emi

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.