After a tough start to the decade, the industry is well on its path to recovery and consumers are on the lookout for experiences outside their homes. Although the pandemic paved the way for brands to experiment further with technology and fresh innovations to engage with customers in new ways, audiences around the world are now at their peak of acceptance.
There’s no doubt that the accelerated innovations that emerged in the past two years will continue to play a pivotal role in the evolving world of brand experience. However, a key insight uncovered in the annual Havas Red Sky 2022 Predictions Report is that consumers are increasingly in need of human-to-human engagement.
With unique bra
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
