Atteline has promoted Bianca Riley to group director. Riley is an account director at Atteline, a PR agency headquartered in Dubai. With both boutique and international agency experience, Bianca brings global best practices to brands in the region to bolster communications and protect brand reputation. Bianca was awarded the Rising Star award in 2021 with the PRCA MENA and was shortly thereafter appointed as the Chair of its NextGen Committee, which was established by the PRCA with the aim of providing mentoring and networking opportunities for young PR professionals, advising them on how to navigate the industry landscape and their careers by senior, experienced professionals.
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Bianca Riley said: “I’m happy to share that I’ve been promoted and have started my new role as group director at Atteline! Looking after the company’s operations in the UAE and the Philippines alongside the agency’s Founder, Sophie Simpson, my new role is a very exciting next step in my career and I’m excited to help my team, clients, and the business to reach new heights.”
Sophie Simpson, founder and MD of Atteline said: Bianca excels at grasping the practicalities of handling budgets and delivering results that exceed client expectations and agency goals. Furthermore, throughout her time at Atteline, she has always performed with passion, drive and a personal desire to go above and beyond to build and maintain relationships. This is at the heart of why we are delighted to be announcing her as the group director for Atteline UAE and Philipines.