Athar – Saudi Festival of Creativity’s inaugural edition of Athar Awards is out to set new benchmarks for Saudi Arabia’s creative and marketing industry.
“As the first of its kind to recognise and celebrate creative marketing excellence in the country, the Athar Awards 2024 are setting a new benchmark for progress,” shared Mohamed Al Ayed, Vice Chairman of Athar Festival and CEO of TRACCS.
An accolade specifically for the Kingdom, the Athar Awards will celebrate creatives for their effectiveness, marketers for their vision and their teams for pushing through to deliver results through creative marketing.
Significance to the industry
Industry awards represent more than just
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