From left: Biivesh Vamadev, Founder & Managing Director, Ateliier De Soul; Ananda Shakespeare, Founder & CEO, Shakespeare Communications.Dubai-based bespoke tailoring house and contemporary menswear hub Ateliier De Soul has appointed Shakespeare Communications as its PR partner to raise the brand’s profile and distinctive approach to modern men’s style amongst audiences in the UAE.
Founded by Biivesh Vamadev, Ateliier De Soul specialises in personalised suits, tuxedos and statement tailoring, creating thoughtful made-to-measure and bespoke garments.
The brand has positioned itself as a fashion-forward destination for men seeking elevated style, bringing global fashion influences into the bespoke space through contemporary cuts, distinctive detailing and red-carpet-inspired silhouettes. As part of the agreement, Shakespeare Communications has been appointed to amplify this positioning to audiences in the UAE.
“Ateliier De Soul was built on the belief that tailoring should feel personal, refined and expressive,” said Vamadev. “As the brand continues to grow, we are pleased to be partnering with Shakespeare Communications to help us articulate that vision and build greater visibility for Ateliier De Soul in the market.”
To bring more visibility to the brand and its services, Shakespeare Communications will oversee strategic communications, brand storytelling and profile-building activity designed to strengthen awareness of the business, its founder and fresh perspectives on contemporary tailoring and style.
“Ateliier De Soul is a brand with a very clear identity. There is real craft at the heart of it, but also a strong sense of style, individuality and modern luxury,” said Ananda Shakespeare, Founder and CEO of Shakespeare Communications.
“It goes beyond traditional tailoring and speaks to a client who wants something more personal, more distinctive and more expressive. We are delighted to be working with Biivesh and the team, and look forward to helping tell that story more widely,” she added.
The appointment aims to further strengthen Shakespeare Communications’ growing portfolio of lifestyle, luxury and founder-led brands in the UAE.
