Assembly has appointed Zoya Shahid as Head of User Experience and Integration.
Shahid’s new role signifies a strategic move by Assembly to enhance its offerings. She will spearhead the creation of user experiences and integrations that are measurable, cost-effective and tailored.
Leveraging partnerships with over 200 world-class collaborators, she will ensure that the agency’s solutions remain at the forefront of innovation and effectiveness.
Over the past 7 years, she has built her career leading user experience, analytics, and insights initiatives at leading organisations such as WPP, KFC, Khaadi, Nielsen, and Ipsos, offering consultations for brands like L’oreal, Unilever, Jagua
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