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Shantelle Nagarajan
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ASICS picks dog influencer Felix the Samoyed as ambassador

Shantelle Nagarajan
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Driven by research that proves that dogs are the biggest movement motivators, ASICS picks Felix the Samoyed as its newest brand ambassador.

Felix the SamoyedFelix the Samoyed is ASICS' newest brand ambassador.

ASICS has announced a new and unexpected ambassador signing, dog influencer Felix the Samoyed.

While dogs are not running to stores to buy the latest ASICS drop, research by the sneaker brand revealed that dogs are the ultimate movement motivators, getting millions to move daily.

New global research highlights the significant role dogs play in motivating us to move and the positive impact this has on our mental wellbeing. More than half of the dog owners surveyed said their dog is their primary movement motivator, above family, celebrities and personal trainers.

“ASICS’ latest research reveals just how significantly dogs influence our physical activity levels and overall state of


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Tags:ASICSBrand ambassadorBrendon StubbsFelix the SamoyedGary RaucherNikola Djordjevic
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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