Ramsey Naja is chief creative officer, JWT MENA
“You have to love the ad industry’s amazing propensity to talk about the obvious. Indeed, it does so to the point where it practically turns it into a social media phenomenon and a key feature of the lecture circuit. One dazzling example of that – a winner in this category and a classic in the making – is the talk of ‘post-digital’.
You see, we’re just about managing to work out who the hell does what the hell in this new world, learning stuff so fast it’s like being in The Matrix and, whadyaknow, the wise men and women are already waxing lyrical about ‘what’s next’. This would be a good thing indeed, and something we sho
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Tags:JWT
