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Argentina FA and Prestige One sign regional sponsor agreement

The real estate developer aims to solidify the Argentina National Football Team's legacy in the region through marketing and brand ambassador campaigns.

From left: Leandro Petersen, Argentina Football Association Chief Commercial and Marketing Officer, Ajmal Saifi, CEO Prestige One Developments.

The Argentina Football Association (AFA) and Prestige One Developments, a real estate developer in the Middle East, headquartered in Dubai, have announced the signing of a new regional sponsorship agreement.

This makes the developer group the first regional real estate sponsor for the Argentina National Football Team in the Middle East, thus marking a novel collaboration between the two organisations.

Commenting on the new partnership, Ajmal Saifi, Chief Executive Office


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.