They said: One day, your fridge will order food for you. That day is here. What’s next?
Every aspect of our existence is connected to technology, and it is generating a big load of data. Will the interconnectivity of our digital devices provide opportunities for brands to listen, analyse and react to the needs of their consumers?
Perceptibly, yes. However, the main obstacle is the optimal use of internet of things (IoT) through the right messaging, the appropriate timing, the accurate location and, most recently, the correct device.
The UAE tops world rankings of connected consumers. The infrastructure of the country has paved the way for an improved lifestyle reliant on connected
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