News channel RT Arabic has launched a new advertising campaign throughout the Middle East and North Africa regions across digital, radio and out-of-home platforms targeting audiences across the region.
The campaign will run across 10 countries: UAE, KSA, Lebanon, Jordan, Iraq, Egypt, Algeria, Tunisia, Morocco, and Libya.
The campaign takes a different approach, where it says: “THEY try to silence our voice. YOU seek out the truth. WE meet at RT ARABIC”.
The campaign aligns with the news channels motto, “Question More”, and aims to improve everyone’s access to news.
“Access to news is the right of all. RT’s editorial line is embodied by its motto, ‘Question More’. We don’t dictate to our audience whom to believe,” said RT Arabic Editor-in-Chief, Maya Manna.
“We give you the facts — you make the choice. This principle is what lies at the heart of the RT Arabic 2023 campaign. We want our audience to know that no matter what, RT Arabic will keep working for you,”
“Over the years mainstream western voices sought to shut-down RT’s access to platforms, and shut us out of conversations, including on social media and TV broadcasting platforms in Arabic.
“In doing so, they are not just trying to silence us, they are infringing upon our viewers’ and readers’ right of access to information.”
RT Arabic covers regional and world events from an alternative point of view.
The news channels says that it hopes through the campaign audiences will feel inspired to join the conversation, seek out the truth, and continue to question more.
The campaign will run until the end of 2023.
