The eighth annual Asda’a Burson-Marsteller Arab Youth Survey reveals a generation in transition, not least when it comes to their media consumption habits. Sunil John, the agency’s founder and chief executive, offers his insight and analysis into this year’s findings
The aim of this annual survey is to present evidence-based insights into the attitudes of Arab youth, providing public and private sector organisations with data and analysis to inform their decision-making and policy formation.
As in previous years, that evidence points to a highly tech-savvy youth, completely at home in the digital world, and one that is tuned in to the political and economic situation in the M
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