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Apptica, Medialinks reveal key trends in MENA’s mobile app market

Apptica and Medialinks report: The Spotlight on MENA App Market: State of the Market in H1 2024.

Apptica, a leader in mobile market intelligence, in partnership with Medialinks, a Dubai-based mobile app user acquisition expert agency, has released a report titled Spotlight on MENA: State of the Market in H1 2024.

This comprehensive analysis of the mobile app ecosystem in the Middle East and North Africa (MENA) region covers the most popular apps, leading publishers, shifts in data, and emerging trends in influencer and affiliate marketing.

Key insights from the report include:

Top apps and verticals: A det


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