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Shantelle Nagarajan
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Apptica, Medialinks reveal key trends in MENA’s mobile app market

Shantelle Nagarajan
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Apptica and Medialinks report: The Spotlight on MENA App Market: State of the Market in H1 2024.

Apptica, a leader in mobile market intelligence, in partnership with Medialinks, a Dubai-based mobile app user acquisition expert agency, has released a report titled Spotlight on MENA: State of the Market in H1 2024.

This comprehensive analysis of the mobile app ecosystem in the Middle East and North Africa (MENA) region covers the most popular apps, leading publishers, shifts in data, and emerging trends in influencer and affiliate marketing.

Key insights from the report include:

Top apps and verticals: A det


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Tags:AppticaKsenia YurkinaMedialinksSpotlight on MENA: State of the Market in H1 2024Zeeshan Sajid Amin
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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