Apptica, a leader in mobile market intelligence, in partnership with Medialinks, a Dubai-based mobile app user acquisition expert agency, has released a report titled Spotlight on MENA: State of the Market in H1 2024.
This comprehensive analysis of the mobile app ecosystem in the Middle East and North Africa (MENA) region covers the most popular apps, leading publishers, shifts in data, and emerging trends in influencer and affiliate marketing.
Key insights from the report include:
- Top apps and verticals: A detailed analysis of the leading apps and app categories that are shaping the MENA market.
- Analysis of advertising: Insights into the most active advertisers and creative distribution.
- Influencer marketing insights: An in-depth look at the role of influencers, including price brackets and their impact on mobile app growth.
- Affiliate marketing trends: A closer examination of how affiliate marketing is gaining traction in the mobile app sector, helping brands expand their reach and boost conversions.
Ksenia Yurkina, Head of Marketing at Apptica, said, “This report offers more than just data; it provides a window into the mobile app landscape in MENA, with a special focus on KSA and the UAE.
We’ve highlighted key trends that will help brands anticipate the factors likely to influence their success in the near future.”
Zeeshan Sajid Amin, Head of Growth at Medialinks, also commented on the informational value of the report.
“Our report acts as a strategic compass for navigating the complex landscape of mobile app marketing in MENA,” he said. “With detailed insights and trends, it’s designed to help brands forge their path to success in a rapidly evolving market.”
The full report is available for download here.
For more information, please contact here.
