posted on Jan. 27, 2025 at 12:16 pmFeb 5, 2025

AppsFlyer targets growth with Chief Business Officer appointment

posted on Jan. 27, 2025 at 12:16 pmFeb 5, 2025

AppsFlyer promotes Gal Ekstein to Chief Business Officer role in an effort to promote growth and scale operations.

Gal Ekstein, newly appointed Chief Business Officer at AppsFlyer.

AppsFlyer has named Gal Ekstein as its new Chief Business Officer. In this role, Ekstein will lead the company’s global expansion and business strategy at a critical juncture, as AppsFlyer aims to build on its growth and strengthen its presence worldwide.

Ekstein has been at AppsFlyer for five years where he has played a crucial role in driving the company’s success in EMEA and LATAM markets.

“Gal’s deep understanding of our business, combined with his proven track record of driving growth and fostering strong relationships with our custom

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.