To celebrate World Music Day on June 21, Anghami, the go-to platform for Arabic and International content with its vast selection of 70+ million songs, videos, podcasts and more, launched an epic race for its 70 million users to find their ultimate song and claim as their own. Aptly titled the Thumb Race Championship, music fans raced to thumb through its catalogue at breakneck speed to be the first to pick their ride-or-die track and have their profile featured on its song page and vice versa until December 31, 2022. With a strict first-come-first-served policy, more than 41,000 users fought to get their hands on their song in just the first few hours of the campaign going live, with a hilarious response on social media almost instantaneously.
A personalised, innovative and empowering campaign, people started to get a hint of something exciting coming when Anghami released a series of videos and posts depicting its hero, the thumb, getting ready for a race – lifting weights, pushups, running – completed with comedy sound effects. It culminated with the content of the winner thumbs celebrating the songs they had claimed and encouraging others to get involved.
Credits:
Anghami in-house creative team
