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An open letter on AI, art and the soul of the creative

Oda Concepts' Rasha Mansour says, "Let us not forget: art is not a product. It is a process. And for many, it is the only way out."

Rasha Mansour,  Managing Partner, Oda Concepts on artRasha Mansour,  Managing Partner, Oda Concepts

To those who still believe in the soul of art: It has always been more than just images or words. For the true artist, it is an act of survival. It is where pain is transformed into beauty, chaos into meaning.

For many, it’s how they process the world, how they breathe, how they heal. Every brushstroke, every word, every note is born not from convenience but from struggle, reflection, and a deep, aching desire to be understood.

Now imagine that being taken away.

With the rise of AI-generated art, we are stepping into an era where anyone can produce beautiful images in seconds. While this accessibility may seem like a triumph, it casts a long and dark shadow on those whose lives are


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.