Now entering their fifth year, the Campaign Global Agency of the Year Awards are judged by a panel of global and regional chief marketing officers, with the process audited by PwC.
To find out what makes these awards so special for the agencies that win, Campaign sat down with Sam Geer, National Managing Director at Australia’s Initiative, which was triumphant as Media Agency of the Year in 2022.
Campaign: How did this award-win help Initiative Australia, and in what ways has it impacted the business?
Geer: “The truth is – whether you like it or not – awards matter a lot in our industry. Our reputation is our commodity; the thing that brings us value. From a business point of
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