Amsterdam-based agency DAY has officially opened its Middle East operation, 12 months after it first arrived in the region.
The agency, which also has an office in New York, will be based out of Dubai and has an in-house creative team of seven. The agency says that its roster of launch clients includes projects for Unilever, Coco-Cola and Masafi.
Dennis de Rond, DAY’s strategy partner for the agency’s global business, will head the Middle East operation, which will also cover North Africa.
“This is an exciting milestone in the DAY story,” said de Rond. “It has always been our ambition to bring our operation into this emerging and dynamic market place. We have taken our time
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