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Alternative Digital Agency expands expertise in innovation and SEO

The agency has grown its expertise in the digital marketing space by adding new specialists to its team.

Left: Akarsh Kavuttan, SEO Strategist; Right: Mashkoor Ahmed, Director for Innovation

Alternative Digital Agency announces the addition of Mashkoor Ahmed as Director for Innovation, AI & Data Analytics, and Akarsh Kavuttan as SEO Strategist. The move was made in an aim to enhance the agency’s capabilities in digital strategy development.

Mashkoor has over 17 years of experience in transforming digital strategies for leading brands, specialising in Digital Platform Innovation utilising AR, VR, mixed reality, and gesture-enabled solutions. His role will focus on advancing Digital Marketing strategies with Generati


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.