Every year before the Cannes Lions jury sessions start, we inevitably hear the classic quip about the judging process: while the Cote d’Azur sun shines bright outside the Palais walls, jury members will unfortunately be confined for two to three days in a windowless dungeon where they view and judge thousands of campaigns from around the world
I have once recommended the Cannes Lions team to conduct sessions with the jury sitting inside the Martinez pool, but in retrospect, I feel it’s completely unnecessary.
This year, for instance, the sunshine in the room was brought by the jury itself. I was given the task to preside over a jury of nine people that had more combined e
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