Al-Futtaim Toyota has launched a campaign called ‘It’s the Land Cruiser in You’ in partnership with Memac Ogilvy.
The campaign taps into the desire of drivers who want the off-road experience but are currently driving less adventurous vehicles.
It showcases this by capturing ‘adventurously’ parked cars in an effort to turn their drivers into potential Toyota customers.
Saad Abdullah, General Manager of Marketing and Communications for Al-Futtaim Toyota, said, “We’ve all come across those less-than-perfectly parked cars in the UAE, but with ‘It’s the Land Cruiser in You,’ we wanted to address this in a truly unique manner.”
The campaign was inspired by a simple observation: many cars in the UAE are often parked in unconventional ways.
While some might see it as a bad habit, the automotive retailer recognised it as a sign of something deeper.
The idea concludes with the verdict that these cars belonged to drivers who are Land Cruiser enthusiasts at heart, stuck in vehicles not built for off-roading.
“By using this opportunity to showcase that these drivers might not even realise they’re ready for a Land Cruiser, we’re offering them an opportunity to elevate their driving experience and truly embrace their adventurous side,” said Abdullah.
Credits
Client: Al-Futtaim Toyota
Jacques Brent- Managing Director Al-Futtaim Toyota & Lexus
Katib Belkhodja – Managing Director- Al-Futtaim Customer Centricity
Saad Abdullah – General Manager, Marketing, Al-Futtaim Toyota & Lexus
Roxanne Magbanua – General Manager, Al-Futtaim COE Marketing
Assaad Chehade- Senior Marketing Manager, Al-Futtaim Toyota
Mazen Saab- Marketing Manager, Al-Futtaim Toyota
Agency: Memac Ogilvy
Moemen Metwally – Creative Director
Leomerish Leyco – Senior Art Director
Diego Fernandes – Senior Copywriter
Taha Khan – Copywriter
Andre Souza – Senior Visualizer
Hussein Krayem – Head of Content & Production
Juan Encarnado – Senior Content Creator
Kevin Kurian – Business Director
Alaa Nour – Account Director
Ashleigh Morgan – Account Director
Haya Dajani- Account Manager
Himanshi Kashyap- Account Manager
Amna Ashraf- Senior Account Executive
Karl El Hitti- Head of Social
Ahmed Nour- Social Account Director
Beverney Shane- Senior Social Account Manager
Shadi Kharmacho- Head of Arabic
Jaison George- Studio Manager
Haitham AbiOrm- Senior Layout Designer
Photographer: Daniel Botezatu
Media: Gambit
Tony Sigdwick- Account Director
Maryam Bouraoui- Junior Account Manager
