Al-Futtaim Toyota has launched a campaign called ‘It’s the Land Cruiser in You’ in partnership with Memac Ogilvy.
The campaign taps into the desire of drivers who want the off-road experience but are currently driving less adventurous vehicles.
It showcases this by capturing ‘adventurously’ parked cars in an effort to turn their drivers into potential Toyota customers.
Saad Abdullah, General Manager of Marketing and Communications for Al-Futtaim Toyota, said, “We’ve all come across those less-than-perfectly parked cars in the UAE, but with ‘It’s the Land Cruiser in You,’ we wanted to address this in a truly unique manner.”
The campaign was inspired by a simple observation:
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