Publicis Groupe Middle East has announced Ajit Ramaswami, CEO of MSL ME has taken on a new role as a strategic advisor and corporate practice head for the Asia-Pacific region.
In this new role, he will work closely with the MSL APAC leadership team to provide strategic counsel to strengthen their offering with a focus on the corporate practice, introduce new solutions for clients and expand the network’s footprint across key markets and industries.
Bassel Kakish, CEO of Publicis Groupe ME&T, said: “Ajit has been the driving force behind the successful transformation and expansion of MSL across the Middle East.
It’s an exciting time for him to be leveraging his deep expertise to unlock new opportunities in a dynamic new business landscape. I wish him the best in this new role, and I have every confidence that he will continue to propel the Publicis Groupe ‘power of one’ vision forward across APAC and beyond.”
Ajit is a communications expert with 27 years of experience in the Middle East and India, delivering strategic communications to multinational and regional organisations across a diverse range of industries including financial services, telecom, FMCG, technology, tourism, public affairs and family businesses.
He joined MSL ME and Publicis Groupe in 2004 and was appointed as CEO in 2008. During this time, he was instrumental in securing key accounts for the agency including DU, Samsung, P&G brands and TAMM for the Groupe.
“Having worked together for the last few years, I know the value he will bring to this region and I am excited to see how we can partner together to further accelerate MSL’s growth agenda.” adds, Margaret Key, CEO at MSL Asia, Middle East and Africa.
Under his management, he has built MSL’s credentials as the go-to consultant for industry verticals such as professional services, technology, media and telecommunications while making significant advances in key growth areas in healthcare, automotive and utilities.
He is recognised for establishing a proprietary framework for brand resilience and C-suite profiling and establishing the agency’s reputation as a crisis & incidence management leader.
Ajit Ramaswami said: “I’m incredibly proud of the past 19 years with Publicis Groupe ME and MSL for the Middle East, but I am also excited for the opportunity to tap into a dynamic and booming market such as Asia-Pacific.”
