Online accommodation portal has unveiled its new approach to experiential marketing as it expands beyond accommodation provision into services and experiences.
The San Francisco-based company revealed its new offering Trips, a user-powered travel experience platform that allows locals to showcase immersive activities in their communities.
Experiences cited by Airbnb include Samurai sword lessons in Tokyo and violin-making in Paris.
Offered by hosts, the bookings can be multi-day or just a few hours. Airbnb now has 500 experiences at more than 12 cities, including London, Paris and Tokyo.
The new offering comes as part of the brand’s newly unveiled Trips platform, which features th
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Tags:Airbnb
