Bhaskar Bateja, Head of Strategy – UAE, Memac Ogilvy.Throughout history, each technological leap forced humans to redefine their value. Industrial revolution replaced muscles with machines, so we pivoted to valuing the mind. The internet revolutionised information access, shifting the value definition to how well we connect and make sense of the vast data oceans.
These were the origins of strategy, as we know it today.
The ability to analyse markets, understand consumers, follow cultural currents and forecast trends to make informed decisions became our differentiator.
We positioned ourselves as the indispensable ones, connecting dots others couldn’t see. Anyone with the word strategy in their job description became an all-knowing oracle,
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