Mario Soufia, Regional MD, New Business, Content & eGaming at GroupM MENA
In the past year, the interest in AI grew by 223 percent on Google Trends, and today, this interest is at its highest peak. This is, of course, expected; it’s a big buzz word, but what can it truly do for our marketing landscape? What is the true potential of AI?
We all want a very simple, straightforward answer on how AI will make us better, faster, and leaner, but the reality is, there isn’t a simple answer. AI has multiple amazing ones, but they get increasingly better through your creativity when using them.
Let me start with a ve
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