AGENCY BIO

Regional head: Sami Alrasheed

Description: A marketing agency that specialises in running campaigns with the biggest network of influencers and content creators in MENA region. We enable brands to collaborate with the right creators to enhance their presence and achieve greater ROI through social media.

Awards won: Creative Media partner Riyadh Chamber Award at the Creative Industry Summit

Key Clients: Cambly, Royal commission for Riyadh city, General entertainment authority, Saudi Tourism Authority, Saudi Esports Federation, Monshaat, Urpay, Majid Al Futtaim Group, General Sport Authority

What’s your best advice for brands looking for social media influencers?
Make the rationale for selecting influencers based on data and analysis rather than impressions and feelings. Set the appropriate key performance indicators for each campaign.

Can you name a recent campaign involving social media influencers you are proud of?
Gamers 8 is The World’s Largest gaming and esports event and the destination for the world’s elite esport champions and gaming universe lovers.

Riyadh Season is a festive celebration of pop culture in the capital city of Saudi Arabia to boost tourism. The inauguration of various Saudi Seasons were aimed at infusing fun and excitement from around the world into the culture of Saudi Arabia.

Urpay A leading financial technology company that provides services that facilitate the consumer’s daily financial transactions

How do you measure the impact of a campaign?
Through advanced technical solutions to track links, leads, and orders. Also, through third-party integration with social media platforms.