AGENCY BIO

Head of company: Karthik Kumar, Managing Director

KINESSO is the data, product, and technology-driven marketing agency that sits at the very heart of IPG Mediabrands, unifying the complex nature of a brand’s media, data, audience, analytics, and creative architecture to realise the true value of its marketing. We deliver real intelligence for our clients, leveraging our unique AI, data science, martech, analytics, SEO, product and experimentation capabilities. We have extensive offerings spanning across performance marketing, data, and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end marketing engine of planning and optimisation while also delivering on data-driven strategy for media, creative, social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs.

TECH PARTNERS: Google, Tealium, Sitecore, Meiro, Oracle, Segment, Appsflyer, Adjust, Firebase, Supermetrics, Lotame, Novatiq

AWARDS:  MENA Search 2019; MENA Search 2022; MENA Search 2024 (Finalist)