AGENCY BIO

Head of company: Dani Richa

Part of the Impact BBDO Group, Proximity is a digital experience and technology agency focused on what’s next. We design and deliver digital ecosystems, platforms and products for some of the region’s most iconic brands. Our websites and apps are used by millions of people every day.

SERVICES: Experience design, market research and competitive analysis, SEO & CRO (conversion rate optimisation), UXdiscovery, audit, personas and journey mapping, accessible digital design systems, visual and motion graphics, interactive prototyping, digital content development, user testing and UX optimisation, CMS strategy and implementation, mobile app development, chatbot development, full-stack development, API development and integration, analytics strategy, business intelligence (bi) solutions, data visualisation, predictive analytics and machine learning

KEY CLIENTS: Dubai Tourism, Dubai Islamic Bank, Capital Bank of Jordan, UAE Government Media Office, ASMO, Sadia, Shamal Holding, Baccarat Hotel & Residences, H&H, Eden House / Eden Hills, John Hopkins Aramco Healthcare, Frontend, The Knowledge Group, Emirates Post

TECH PARTNERS: Microsoft Azure, IIS, AWS, Cpanel, Sitecore, Optimizely, Strapi, Salesforce, Umbraco, WordPress, Webflow, Sitefinity, Figma, Adobe Creative Cloud, Hotjar, Google Marketing Platform, Power BI, Oracle, Akamai, Mailchimp, .Net, React, PHP, IOS and Android native, OpenAI, Chatbot