AGENCY BIO

Head of agency: Fiona Black, Managing Director

Carat stands as a trailblazer in the media landscape, having pioneered the belief in media’s transformative power. From our roots as the first-ever media agency, we have evolved into a robust global network, recognised as a leader among media agencies by Forrester. With more than 12,000 experts across 100+ countries, we excel at merging technology with empathy to drive brand growth. As part of the dentsu family, we leverage a collective strength of 40,000 professionals worldwide, crafting impactful media experiences that connect people and brands. We are dedicated to fostering innovation for some of the world’s most iconic brands.

Services: Consumer intelligence and data, media strategy, media planning, media buying and investment, performance marketing and commerce, marketing effectiveness, partnerships and innovation

Key clients: General Motors, Mastercard, Microsoft, Hungerstation, Ferrero, Kraft Heinz, Standard Chartered Bank, Vodafone, Arla, Valvoline

Awards: (2024) 1 Bronze MMA Smarties MENA, 2 Sliver MMA Smarties KSA, 7 Gold MENA Digital Awards, 1 Silver MENA Digital Awards, 1 Bronze MENA Digital Awards, 1 Grand Prix MENA Digital Awards, Network of the Year MENA Digital Awards, 1 Highly Commended Athar Award, 4 Bronze MENA Effie, 1 Gold MENA Effie