AGENCY BIO

With over two decades of experience, Boomtown Productions has become a cornerstone of the UAE’s creative industry, producing award-winning campaigns for some of the region’s most prestigious brands. Known for seamlessly blending visionary storytelling with cutting-edge technology, the company has earned a reputation for pushing boundaries under the guidance of CEO Shane Martin, a prominent figure in the industry.

Boomtown’s strength lies in its bespoke approach, selecting top-tier directors and a highly skilled team of producers, coordinators, and editors to bring each project to life. Executive Producers Bruce Macdonald and Daniel Kilalea lead the charge, ensuring that every production—whether a high-profile commercial or a feature film—not only meets but exceeds expectations.

Diversity and gender equality are embedded in the company’s ethos, creating a dynamic and inclusive environment where creativity thrives. 

Boomtown’s portfolio includes standout projects like the Manchester City commercial for Etihad, BMW’s award winning campaign “made from aluminium sustainably sourced in the Middle East”, Saadiyat Grove “where Pharrel Williams finds inspiration” and the Emirates Campaign with Penelope Cruz which have struck a deep emotional chord with audiences, exemplifying the company’s ability to tell stories that resonate.

From concept to execution, Boomtown Productions remains a trusted partner for brands looking to make a lasting impact through the power of film and storytelling.