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posted on Mar. 11, 2025 at 11:40 amMar 11, 2025

ADNOC’s Lara Mansour shares ‘a call to heart’ in the age of AI

posted on Mar. 11, 2025 at 11:40 amMar 11, 2025

ADNOC Group’s Vice President of Brand Lara Mansour shares a reminder that our success will be measured by the depth of the meaningful connections we create and the communities we build.

Lara Mansour, Vice President – Brand, ADNOC Group

Every morning, a marketer opens their laptop and asks themselves: “What am I really building here?” As we embrace 2025 as the UAE’s Year of Community, this question echoes louder than ever through our industry’s corridors. We’ve mastered the art of optimisation, conquered the realms of AI, and are predicting consumer behaviour with uncanny precision.
Yet in this race for technological supremacy, something profound keeps calling us back to our very roots.
The UAE’s Year of Community invites us to strengthen bonds, preserve our cultural heritage, and foster meaningful connections.
We have all been there – a room full of seasoned marketers falling silent as a creative shares a ca

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Tags:Adnoc ADNOC Group AI AI tools Artificial Intelligence Brand Focus brands call to heart Campaigns communities Consumer behaviour human connections Lara Mansour moral compass skills gap Year of Community

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.