ADNOC is the country’s most valuable brand, while etisalat is the strongest in the Middle East and globally.
This is according to a new report by Brand Finance.
Abu Dhabi-based ADNOC’s brand value rose 7 per cent to $15.2 billion and saw a one-point improvement in its Brand Strength Index score to 80.2. This is due to its decarbonisation and diversification efforts.
Telecom firm etisalat by e& recorded its Brand Strength Index score of 89.4/100 and an AAA rating, making it the world’s strongest telecoms brand.
“Adnoc and etisalat by e& continue to assert their dominance as the UAE’s leading brands. Despite operating in distinct sectors, both brands showcase remarkable strategi
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