Abu Dhabi property giant Aldar has handed its advertising account to theAdkitchen following the company’s second ad review in 18 months.
The Dubai-based boutique agency won the integrated account following a two-and-a-half month review process that saw eight agencies invited to pitch for the business. Three agencies were then shortlisted by a six-member Aldar pitch committee drawn from the developer’s various business groups, with theAdkitchen being named as the successful agency.
Sami Eid, director of marketing and communications at Aldar, said of the appointment: “The shortlist decision was very close, but theAdkitchen showed the creative ability and the strategic thinking we requi
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congratulations Fadi. This is excellent news.