Adform – the integrated advertising platform (IAP) – has launched the first demand-side solution that unlocks the power of personalised advertising and data in a world without third-party cookies. The demise of third-party cookies is already a headache for advertisers and publishers on some browsers, and all players in the ecosystem are looking to future-proof their offering and tech stacks. Adform says its success in switching to first-party IDs is an important step forward for the industry.
A joint collaboration between Adform, the European publishing group Sanoma, marketing agency Dagmar, and global group IPG MediaBrands, is demonstrating how the advertising eco-system i
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
